Twice as concentrated* in Yquem sap, the new formula of L'Or de Vie La Crème contributes to exceptional skin longevity: signs of aging are reduced. A formulation masterpiece, L'Or de Vie La Crème is now composed of 94% natural-origin ingredients.** The perfect combination of comfort and age-defying effectiveness in a generous, hydrating emulsion.
L'Or de Vie La Crème reveals infinite power over the effects of time: the skin appears more resilient to both signs of aging and environmental stressors. The skin’s oxidation process seems to be reversed.*** The skin's firmness, elasticity and radiance appear restored, and it is visibly fresh and youthful.
L'Or de Vie La Crème is refillable to reduce its environmental impact.
* Vs. the previous L'Or de Vie La Crème formula.
** Values calculated based on ISO 16128 standard Part II and supplier data, water percentage included.
*** In vitro test on ingredient.
A skincare masterpiece reinvented. Twice as concentrated,* Yquem sap is infused into the heart of the new L'Or de Vie La Crème formula. Skin longevity is dramatically improved.
* Vs. the previous L'Or de Vie La Crème formula.
Rich and soft with no oily finish, the L'Or de Vie La Crème texture melts into the skin, leaving it radiant. Generous sensory appeal with a silky finish.
Every spring, the Yquem vineyard is reborn. This magic moment is marked by the bleeding grapevines, when the sap flows up from the roots to give them new life. Dior science waits patiently until the last moment to harvest this sap, a real treasure of eternity and life at the heart of the vine.
THE SOURCE OF CHÂTEAU D'YQUEM'S LONGEVITY: THE SAP
For the past 30 years, Dior science has studied the vine’s enormous cosmetic potential. A true botanical enigma, Yquem sap is an exceptional antioxidant with unequaled power.* It is able to target a very wide array of factors** known to act upon skin longevity: its noticeable youthfulness. Now, Dior science has discovered a new power: protecting skin longevity by demonstrating a reduction by half in the activity of a marker of the appearance of skin aging.** Thanks to its broad spectrum of action, which surpasses that of all other ingredients,*** Yquem sap promotes the essential features of skin in a spectacular way.
* In vitro and in vivo tests vs. the most renowned antioxidants: vitamin C, vitamin E, idebenone and a competitor vine extract.
** In vitro test on ingredient.
*** At Dior.
- Appearance of wrinkles -40%*
- Radiance +58%*
- Youthful appearance +62%*
- Evenness appearance +53%*
- Firmness appearance +55%*
- Protection against pollution +57%**
* Self-assessment by 31 women.
** Vs. without the product. Instrumental test carried out on 21 women after application and cleansing. Tested with 1 µM particles used as a pollution model.
