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TO ONLY LEAVE BEAUTY AS A LEGACY
Our mission, to only leave beauty as a legacy, means being fully committed to reducing our carbon emissions by 46% full scope by 2030 and aligning our business with the 1.5°C pathway. It also means to gather our efforts in favour of biodiversity with flower farming as the driver of regeneration.
At the heart of everything we do lies the limitless love of flowers that inspired Monsieur Dior. They are the source of every fragrance, skincare and makeup we create. We believe it is the responsibility of Parfums Christian Dior to harness the power of flowers to regenerate biodiversity by cultivating, preserving and reintroducing them into ecosystems.
BLOSSOMING CHANGE
To craft Parfums Christian Dior’s sustainability vision and strategy, we worked from the ground up by consulting a wide panel of internal and external stakeholders, including experts, clients, NGOs, students... It serves as our guide as we set out to breathe new life into our approach to sustainability. Our strategy is built upon 5 pillars. Our commitments and actions are detailed hereafter.
VOICES OF SUSTAINABILITY
We commit to monitoring our progress as we move forward, aware that ambitious action is required on all fronts. To blossom new modes of operating, we will work together with our stakeholders to achieve greater positive impact.
CULTIVATING FLOWERS TO REGENERATE BIODIVERSITY
The signature ingredients that make the House of Dior unique in the world of luxury beauty are sourced from flowers. That is why we commit to harnessing the power of flowers to regenerate ecosystems in our 42 gardens and partner gardens around the world, and to preserve floral savoir-faire.
ACCELERATING TOWARDS SUSTAINABLE INGREDIENTS
100%
of the natural raw materials grown in our gardens and partner gardens will be certified UEBT by 2026.
100%
of our gardens and partner gardens will be operated in organic and/or in regenerative agriculture by 2030.
80%
of our gardens and partner gardens will feature at least one ecosystemic synergy project in their vicinity by 2030.
TOWARDS A FERTILE FOOTPRINT
To act, striving for a greater understanding of the role of flowers in preserving and regenerating biodiversity is crucial. Together with our internal experts at LVMH Research, we commit to working actively with experts from UNESCO MAB, and UEBT to increase our positive impacts on biodiversity and communities.
SEEDING TRANSMISSION AND OPEN INNOVATION
As part of our partnership with HECTAR, the first agricultural campus dedicated to regenerative cultivation, we are developing a training program dedicated to flower farming.
60
students will have been trained in regenerative flower farming techniques by 2025.
DEVELOPING LOCAL ECONOMIES
Parfums Christian Dior is particularly attentive to the local impact of its upstream supply chain. For more than 15 years in the Grasse region, the House has established long-term partnerships with 10 growers who are members of the Association Les Fleurs d'Exception du Pays de Grasse, thus contributing to the revival of the cultivation of flower plants in this historic perfume cradle.
ALLOWING BEAUTY TO KEEP BLOSSOMING
Leaving only beauty as a legacy means achieving the pathway laid out in the Paris Accords to limit global warming to +1.5°C. We hold ourselves accountable to respect our commitment to radical science-based reduction targets and lead our industry by setting an ambitious, comprehensive and transparent approach to climate action.
UNQUESTIONABLE SCIENCE-BASED REDUCTION TARGETS
Our carbon reduction trajectory was approved in October 2021 by the science based target initiative, a joint initiative of the United Nations Global Compact, World Resources Institute, the World Wide Fund for nature (WWF) and CDP (Carbon Disclosure Project), a testament to the robustness of our approach.
“ACCELERATING IN ECODESIGN, FAVOURING LOW-CARBON TRANSPORTATION, REDUCING AND SWITCHING TO RENEWABLE SOURCES OF ENERGY.”
Isabelle Sultan, Chief Sustainability Officer, Parfums Christian Dior
EXCELLENCE IN ECODESIGN
Moving forward, we will work to achieve a low-carbon redesign of the full range of our products to reduce CO² emissions at every step of their lifecycle, using simpler, lighter, recycled and less-emitting materials, phasing out virgin plastics while aiming toward zero waste.
0%
of new virgin fossil plastics created by 2028.*
*excluding distribution systems
LOW-CARBON TRANSPORTATION
We commit to rethinking our logistics to continually reduce associated carbon emissions. This means challenging and optimizing the choice of transportation between air and sea, reducing travel distances and downsizing packaging to reduce volumes transported.
50%
increase of low-carbon transportation by 2030.
A LOW-CARBON ENERGY TRANSITION
We aim to reduce our energy consumption and associated carbon emissions and switch to renewable sources of energy.
100%
of electricity coming from renewable sources in self-operated sites by 2026.
PROTECTING AND RESTORING ECOSYSTEMS
“DEGRADATION AND LOSS OF ECOSYSTEMS IS ALSO A CAUSE OF GREENHOUSE GAS EMISSIONS AND IS AT INCREASING RISK OF BEING EXACERBATED.”
Extract from the Intergovernmental Panel on Climate Change (IPCC) Report, “Climate Change 2022 Impacts, adaptation and vulnerability.” March 2022
MAKING CIRCULARITY RHYME WITH DESIRABILITY
In 1953, the House of Dior already offered a selection of exceptional products in precious, refillable cases made to last. Since 2006, the skincare line L’Or de Vie initiated refillability. More recently, Sauvage and lips icons have followed this direction. It is our responsibility to challenge ourselves further in packaging, points of sale and e-commerce.
BLOOMING ECODESIGNED PACKAGING
Packaging plays an essential role in protecting and preserving the essences of our products while offering a luxurious aesthetic experience. Yet, the use of natural resources to create packaging generates a significant carbon footprint. Moving forward, we commit to blooming new, more sustainable ways of selling.
OUR COMMITMENTS
0%
of new virgin fossil plastics created by 2028.*
50%
reduction per product or per G or mL of formula by 2030.
100%
of our products' packaging are refillable** or recyclable by 2028.
*excluding distribution systems
** for high loyalty products
INNOVATING FOR CIRCULARITY
By partnering with Eastman, LVMH joins a collective effort for circularity by supporting the creation of a new plastic recycling facility in France. Thanks to this technology, Eastman will produce quality plastic material incurring up to 80% less carbon emissions than traditional processes, hence contributing to the commitment to exclude virgin fossil plastics by 2028.
RENEWING THE ONLINE ART OF GIFTING
At a time when online sales are growing exponentially, it is of crucial importance that we strive to minimise associated negative impacts.
100%
of our e-com offers proposed in FSC ecopack by default.
100%
sourced recycled cardboard.
RAISING THE BAR IN SUSTAINABILITY FOR POINTS OF SALE
Following LVMH LIFE in STORE ecodesign standards, our overarching goal will be to reinvent shops and boutiques through energy efficiency and responsible sourcing of building materials, increasingly designing our points of sale and visual merchandising with renewable or recycled materials, while ensuring their future recyclability.
100%
of our boutiques (self-operated points of sale) will have applied LVMH LIFE in STORE ecodesign guidelines by 2030.
