Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink**: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colours of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish* for incredible sensoriality and hydration.
Always at the cutting edge, Dior challenged its research department to combine the desire for dazzling colour with the need for long-lasting comfort.
The fruit of long research and in-depth scientific studies, Rouge Dior Ultra Rouge is the first** lipstick composed of a polymer combined with a plant-based oil to deliver absolute hydration and comfort, along with 12-hour*** wear with no tight or dry sensation.
* Instrumental test carried out on 20 subjects.
** At Dior.
*** Except shade 000.
Rouge Dior Ultra Rouge delivers high colour impact and wear for up to 12 hours.* Colours are ultra-saturated thanks to a high concentration of pigments. Wearing Ultra Rouge procures an incredibly light sensation on the lips, combined with the comfort of the formula.
'* Instrumental test carried out on 20 subjects. Except shade 000.
"Ultra Rouge adds new magic both to the experience of lipstick and the expression of red," Peter Philips confides. "Because the formula acts as an overprint, like an ink tattooing the lips and like an extremely weightless coloured film, it enabled me to develop new, highly saturated and luminous shades. Like a painter with a new colour palette."
1. Start by lining the lips with Dior Rouge Ink Lip Liner.
2. For perfectly even results, then apply Rouge Dior Ultra Rouge with the Backstage Lip Brush working from the center of the lips outwards.
3. For a bolder colour finish, apply the lipstick directly on the lips. For optimal application, extend the tip of the stick by 2 mm.
