TIME TO SWITCH!

For the 1st time, Dior science has shown the impact of pollution and heavy metals on the skin. When they accumulate, they weaken skin structure, speeding oxidation and therefore skin aging. They can also weaken the skin barrier. Thus, it is essential not only to remove impurities from the skin, but also to protect it. Dual action infused in the heart of the Eye and Lip Makeup Remover.

- OFF: This makeup remover concentrated in plant-based oils removes makeup from the eyes and lips. It coats the lashes to gently remove makeup.

- ON: Formulated with skincare ingredients, the purifying water lily makeup remover for eyes and lips hydrates the skin. Lashes seem stronger and the sensitive areas of the face – the eyes and lips – feel soothed and comfortable.

*** In vivo instrumental test on 21 women on 1-µm particles.

Go beyond simply removing makeup and treat yourself to a true moment of pampering with OFF/ON cleansing: a formula composed of 98%* natural-origin ingredients, including purifying water lily from the Dior gardens, comforting jojoba oil and soothing cornflower floral water.

The expert formulators at Dior have created a rich formula that envelops and glides over the skin, perfectly eliminating impurities without residue. It refreshes and hydrates the skin.

* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 2% of ingredients contribute to the formula’s performance, sensory appeal and stability.

PURIFYING WATER LILY FROM THE NEW DIOR GARDEN

The purifying water lily infused in the Eye and Lip Makeup Remover formula is an ingredient known for its ability to purify its environment. The key to this purifying property is the chelation phenomenon, which involves trapping and retaining impurities such as heavy metals so that they do not spread in water. Infused in the Eye and Lip Makeup Remover, purifying water lily helps purify* the skin.

The purifying water lily comes from the Latour-Marliac garden, the legendary home of the water lily since 1875.

In 1889, Joseph Bory Latour-Marliac went to Paris for the World’s Fair, which Claude Monet also attended. The famous impressionist painter ordered water lilies from him on this occasion, thus making Latour-Marliac his official supplier.

Located in Temple-sur-Lot, where the French water lily originated, the new Dior garden ensures the traceability, cultivation method and broad reach of French water lilies. To refine the harvesting process and further increase their positive impact on local biodiversity, the House of Dior and the Latour-Marliac teams have established a regenerative cultivation system unprecedented for the nursery. The rhizome of each plant picked for Dior is cut in two so as to keep a division whose shoot is immediately replanted. A philosophy shared by all Dior gardens, so that nature remains an inexhaustible source of inspiration and creation.

The Latour-Marliac garden is the 1st articultural Dior garden, where water lilies are harvested in a way that allows the plant to recover.

* Ex vivo test on skin explant.

OFF: - 90% of pollution particles, even the finest.*

ON:

- Skin pH is preserved.

- Skin is more hydrated by 11%.**

- Lashes appear more supple.

- Lips appear softer.

* Instrumental test on 21 women on 1-µm to 49-µm particles.

** Instrumental test on 11 subjects after 6 hours.

1. Shake the bottle of Eye and Lip Makeup Remover before use, so that the aqueous and oily phases mix well.
2. Soak a cotton pad with the makeup remover, cleansing the eyelids and then the eye contour. Soak the cotton pad again, then gently press it on your lashes for a few seconds and carefully swipe to remove makeup.
3. Use another cotton pad to remove lip makeup.