Dior reinvents its skincare masterpiece, L’Or de Vie La Crème Riche, in a formula composed of 92%* natural-origin ingredients. La Crème Riche was born from Château d’Yquem, a vineyard unlike any other in the world, whose vines are bestowed with exceptional longevity. It transmits this gift of longevity to the skin, which becomes visibly younger and more beautiful.
Now twice** as concentrated in Yquem sap, it is also rich in Yquem minerals and wax that help reinforce the skin’s protective barrier, hydrating all skin types, even the driest.
Sap extract, which is able to target the oxidised elements,*** contributes to the rich creme’s antioxidant activity for prolonged longevity: skin is more resilient to environmental stressors and signs of aging appear corrected. The skin's firmness, elasticity and radiance seem restored. Skin is visibly stronger and more resilient.
In keeping with the House of Dior's eco-design initiative and to help improve your environmental footprint,**** the L’Or de Vie La Crème Riche jar is refillable. Its box is made of responsibly-sourced cardboard.
* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 8% contribute to the formula’s performance, sensory appeal and stability.
** Vs. the previous L'Or de Vie La Crème Riche formula.
*** In vitro test on ingredient.
**** From the 1st refill.
A reinvented skincare masterpiece.* Twice as concentrated,** Yquem sap is combined with Yquem minerals and Yquem wax at the heart of the new L’Or de Vie La Crème Riche. Skin appears younger for longer.
This exceptional skincare for the face delivers complete action on 7 signs of aging: wrinkles, firmness, radiance, smoothness, elasticity, evenness and skin quality. Deeply nourished, skin seems denser and more comfortable, it is visibly firmer and smoother.
* At Dior.
** Vs. the previous L'Or de Vie La Crème Riche formula.
For the past 30 years, Dior science has studied the vine’s enormous cosmetic potential. A true botanical enigma, Yquem sap is an exceptional antioxidant with unequaled power.* Rich in 10 powerful polyphenols, its antioxidant power is superior to that of vitamin C.** It limits the activity of an essential messenger of aging and targets more than 200 factors of skin longevity.**
Dior science transcends this power of longevity and creates Golden Drop Longevity Technology, which can divide the activity of a marker of cutaneous senescence by 2.** The mechanisms of youth seem to be revived, opening the way to visible youthfulness. Protected from aging, skin can fully devote itself to the functions essential to its youth. It benefits from triple anti-aging action: protection, strengthening and correction of visible signs of aging.
* At Dior.
** In vitro test on ingredient.
