TIME TO SWITCH!

For the first time, Dior science has shown the impact of pollution and heavy metals on the skin. When they accumulate, they weaken skin structure, speeding oxidation and therefore skin aging. They can also weaken the skin barrier. Thus, it is essential not only to remove impurities from the skin, but also to strengthen and protect it. Dual action infused in the heart of the Micellar Water.

- OFF: The Micellar Water combines a micro-particle cleansing ability with purifying properties. It also protects against the harmful effects of pollution particles.* Infused with water lily from the Dior gardens, which is known for its purifying** properties, the Micellar Water eliminates urban pollution residue. Formulated by Dior experts, it eliminates 96%*** of pollution particles, removes makeup and perfectly cleanses the skin. Pores are cleansed, skin texture appears refined and the complexion, even.

- ON: Formulated with skincare ingredients, the Micellar Water hydrates the skin and strengthens its barrier. It also protects its pH for gentle skin cleansing. Soothed and comfortable, skin seems softer and strengthened.

* In vivo test.

** In vitro test on ingredient.

*** In vivo instrumental test on 21 women on 49-µm particles.

Beyond simply removing makeup, treat yourself with a true moment of care with an OFF/ON cleansing.

The Micellar Water formula, composed of 98%* of natural-origin ingredients, contains saponins that cleanse away impurities. Its gentle, refreshing texture removes makeup and respects skin.

* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 2% of ingredients contribute to the formula’s performance, sensory appeal and stability.

PURIFYING WATER LILY FROM THE NEW DIOR GARDEN

The purifying water lily infused in the Micellar Water formula is an ingredient known for its ability to purify its environment. The key to this purifying property is the chelation phenomenon, which involves trapping and retaining impurities such as heavy metals so that they do not spread in water. Infused in the Micellar Water, purifying water lily helps purify* the skin.

The purifying water lily comes from the Latour-Marliac garden, the legendary home of the water lily since 1875.

In 1889, Joseph Bory Latour-Marliac went to Paris for the World’s Fair, which Claude Monet also attended. The famous impressionist painter ordered water lilies from him on this occasion, thus making Latour-Marliac his official supplier.

Located in Temple-sur-Lot, where the French water lily originated, the new Dior garden ensures the traceability, cultivation method and broad reach of French water lilies. To refine the harvesting process and further increase their positive impact on local biodiversity, the House of Dior and the Latour-Marliac teams have established a regenerative cultivation system unprecedented for the nursery. The rhizome of each plant picked for Dior is cut in two so as to keep a division whose shoot is immediately replanted. A philosophy shared by all Dior gardens, so that nature remains an inexhaustible source of inspiration and creation.

The Latour-Marliac garden is the 1st articultural Dior garden, where water lilies are harvested in a way that allows the plant to recover.

* Ex vivo test on skin explant.

OFF: - 90% of pollution particles, even the finest.*

ON:

- Skin pH is preserved.

- The skin barrier is strengthened.

- Skin appears 35% more hydrated after 6 hours.**

* Instrumental test on 21 women on 1-µm to 45-µm particles.

** Instrumental test on 11 women.

Apply gently to the face, neck and eye area with a cotton pad. The Micellar Water can be used in combination with the OFF/ON Foaming Cleanser for double cleansing.